Role: art director     client: SNICKERS     Awards: la addy's



Tasked with reminding the every-man that "You're Not You When You're Hungry" and to #EatASNICKERS, our team uses humor and snark to push SNICKERS further in the digital space. As the art director, I've helped define how SNICKERS looks on its social channels. The range of work I've done includes establishing the look and feel for the brand's launch on Instagram, continually creating content for the brand's social media, designing Snapchat filters and lenses, creating a choose-your-own-adventure mobile game, OLV, and concepting fun ways to use emerging technology like for the 36-hour SNICKERS Super Bowl Facebook Livestream.

We won an LA Addy (Social Media Multiple Platforms) for helping establish #EatASNICKERS as the voice of reason and substance in a world of fads, fakes, and pretense (we tell it like it is).