Farmers: Policy Perks

Role: art director     client: farmers insurance

After years of pushing out successful branding campaigns, Farmers Insurance decided to pivot in a new direction. They wanted to focus on the retail/product aspect of their business with an all new campaign. We identified different benefits and products that would give people reasons to quote and call Farmers and named them Policy Perks. Then we created an entirely new campaign showing people all the perks you get for just being a Farmers customer.

The Policy Perks campaign has been immensely successful with things like over-exceeding leads goals by 58% (Farmers’ main objective), people seeking out Farmers up 18%, and having Farmers’ best performing :30 and :15 to date. Pretty good for a campaign shot and produced safely and remotely during COVID.

Broadcast

Digital | In-Farmer-cials

Yes, these are in fact infomercial style spots. A little camp goes a long way for these “call to quote” spots.

Digital/Social | Pause With A Perk

We also created meta mid-roll ads that would acknowledge interrupting the viewer’s content briefly to showcase Farmers’ new Policy Perks.

Agency | RPA
Production | Speck + Gordon (Furlined)
CDs | Hobart Birmingham, Perrin Anderson
Copywriter | Donovan Le
Art Director | Eli Ching
Executive Producer | Kay Lynn Dutcher
Producer | Matt Valdepena
Associate Producer | Madi Miller