Farmers: Getting tournament ready

Role: art director client: farmers insurance

When you’ve seen most things, you can prepare for almost anything. Preparation and experience are core tenets of Farmers Insurance and qualities they share with pro-golfer Rickie Fowler. To champion their experience messaging during the Farmers Insurance Open (FIO), we asked Rickie Fowler to share the great lengths he’ll go to prepare.

We shot a set of 4 videos (plus social/digital assets for Farmers and Rickie) to be promoted leading up to FIO, but here’s a compilation so you don’t have to press the ‘play’ button 4 times. (I know us creative types all suffer from some form of carpal tunnel. You’re welcome.)

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Farmers: Getting tournament ready

Role: art director client: farmers insurance

© 2015 eli ching