Through humor and coming in strong with the brown art direction, my team is tasked with engaging with and growing Snickers' millions of followers. Work includes supporting Snickers Super Bowl and tentpole efforts, generating content surrounding pop culture and key dates, developing some new strong blue art direction and branding for Crisper, and doling out lots and lots of candy to the office. Content follows the "You're Not You When You're Hungry"/"#EatASNICKERS" and "Snickers Satisfies" campaigns.
For Halloween we created three online videos. The first shows that even Monster Chefs aren't themselves when they're hungry, while the remaining two were created based on the insight that often people have leftover Snickers Halloween candy. So what better way to put those Snickers bars to use than to create something totally new to share.
I concepted, storyboarded, art directed, set designed, and directed each of these videos.