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About


ABOUT ME

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About


ABOUT ME

I'M ELI CHING (LIKE ELLIE)

My personal brand is ELIESQUE and it aims to embody clean and minimal aesthetics.

I'm a "perspective wanderer" which not only means looking at different (often metaphysical) aspects of life, but also entails quite a bit of physical meandering. And that's how a SoCal native wound up braving the arctic tundra that is Syracuse University where I studied Advertising, Information Management & Technology, and the art of Crafty Layering.

Creating is my jam, whether it’s brand solutions or making my fiftieth custom Shepard in Mass Effect. I enjoy dry humor, video games, dry humor in video games, spending upwards of four hours in art museums, attempting to program, lip balm, dim sum, travel, really really campy films, dropping cash on food, and (a newfound appreciation for) seasons.

 
 

THINGS I'VE DONE


ART DIRECTION INTERN > UPROAR AT DDB

My responsibilities ranged from concepting and developing creative solutions for clients to participating in Nerf Battles and gummy bear carnage. I helped write TVC scripts, designed the mobile iteration of a site, assembled pitch decks, helped concept and create new branded content for UPROAR, generated social media content for the agency, animated content for the agency and clients, researched trends and designed weekly newsletters and farewell letters, made PlayDoh roses, created a responsive landing page with HTML5/CSS3 for the agency, and found my kid at heart. (For other examples listed, please contact me.)

GRAPHIC DESIGNER > SHOREGROUP

Brainstormed and designed visual representations of the company's technological capabilities in the form of infographics and marketing graphics

ART DIRECTOR > SYRACUSE UNIVERSITY'S AAF TEAM

Chosen as an art director for Syracuse University's advertising competition team for the 2015 AAF NSAC. Concepted, created, and designed an integrated advertising campaign. Art directed and executed creative solutions and ideas inspired by research and strategy

THINGS I DO


DESIGN

Photoshop, Illustrator, InDesign, Flash Catalyst, Illustration & Animation, Photo Editing & Photography

TECHNICAL

HTML/CSS, jQuery, Magento, WordPress, Tumblr, SQL

DATABASES & RESEARCH

Simmons OneView, MRI+, Mintel, LexisNexis, JSTOR, ProQuest

OTHER

Eating, Petting Pets, Appreciating the Campy Things in Life, Laughing at My Own Jokes

+ MORE